Complete Brand Overhaul

REVERIE

PHOTOGRAPHY

Documenting Daydreams

CHALLENGE

The client, formerly known as Katie Beth Photography, needed a complete brand overhaul to elevate its identity from a casual, cartoonish aesthetic to a refined, luxury brand. As a wedding photography business, the goal was to create a cohesive visual identity and client experience that reflected their mission: documenting the beginning of a couple’s legacy with timeless elegance.

INSIGHT

The rebrand centered around the name "Reverie," French for "daydream," capturing the emotional essence of weddings as a culmination of lifelong dreams. Drawing inspiration from iconic luxury brands like Vogue, Chanel, and Louis Vuitton, the design aimed to evoke sophistication, elegance, and a sense of enduring romance.

SOLUTION

The rebrand focused on the name "Reverie," capturing the dreamlike essence of weddings. A modern logo, refined typography, and a neutral color palette were chosen to ensure the photography remains the focal point. The website was redesigned for a seamless, elegant user experience, highlighting the portfolio and providing an intuitive booking system. Social media and marketing assets were developed to maintain consistent branding and strengthen Reverie Photography's presence in the luxury wedding photography market.

Key Benefits

  • Sophisticated and Timeless Identity

  • Seamless Client Experience

  • Clear Brand Positioning in the Luxury Market

Scope of Work

  • Brand Design
  • Art Direction
  • Identity Ideation
  • Collateral Design
  • Photoshop Manipulation
  • Copywriting
  • Research
  • Strategy Development
  • UX/Ui Design
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