Product Packaging

IMA’S

Heirloom Sourdough Bakery

CHALLENGE

In the realm of artisanal crafts and culinary discovery, sourdough-making has captivated the younger generation in America. A fascinating challenge arises: the flavor of sourdough varies greatly depending on where it originates. This is due to the wild yeast in starter cultures, which develop distinct traits based on geography and feeding techniques. Moreover, the tradition of passing down sourdough starters through generations infuses them with a deep sense of family heritage and pride

INSIGHT

For many, possessing a sourdough starter that has been nurtured and passed down through the years is not only a culinary asset but also a cherished family tradition. With roots dating back to ancient Egypt in 1500 B.C., sourdough has entrenched itself as a symbol of continuity and legacy, with families proudly sharing their starter cultures from one generation to the next.

SOLUTION

Enter Ima’s, where we specialize in sourdough breads and starters sourced from the most ancient and revered families worldwide. Our mission is to infuse the art of sourdough-making with a touch of wit and sophistication, enticing even the most skeptical individuals to embark on their own doughy adventures.