Event Branding

RING OF FIRE

Martial Arts Competition

CHALLENGE

Martial arts is a discipline that demands dedication and skill, culminating in the coveted black belt. Yet, beyond local tournaments and high-cost elite competitions, there exists a void—a lack of platforms to showcase individualized martial arts skills on a broader scale. Our objective is to fill this void by creating a tournament circuit that welcomes participants of all ages and ranks, providing a competitive outlet to unearth hidden talents across the United States.

INSIGHT

Existing martial arts leagues in the US, such as the NBL and USA Karate Federation, primarily cater to elite black belts with ample resources and training opportunities. However, there remains a glaring gap between local tournaments and these prestigious national competitions, leaving a vast majority of martial artists without a viable pathway to showcase their skills. Financial constraints often hinder aspiring competitors from accessing higher levels of competition, stifling their potential and limiting their opportunities for growth.

SOLUTION

Ring of Fire is a tournament circuit—a platform designed to bridge the gap between local tournaments and elite national competitions. Our circuit offers participants the opportunity to compete at various levels, from local to national, regardless of age or rank. By democratizing access to competitive martial arts, we aim to uncover hidden talents and provide aspiring athletes with the necessary tools and pathways to advance in their martial arts careers.

Key Benefits

  • Uncovers hidden talent throughout the US

  • Provides opportunities for athletes that financially don’t have access

  • Celebrates the strength, importance, and dedication of young athletes

Scope of Work

  • Art Direction
  • Copywriting
  • Research
  • Strategy Development
  • Print Production
  • Physical Building
  • Photoshop Manipulation
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