Brand Extension / Advertising

G-MAX MOUNTAINEER

Airless Off-Roading Tire

CHALLENGE

Driving is a fundamental part of American life, but nothing ruins a day quite like a popped tire, posing inconvenience and danger to both occupants of the vehicle and those nearby. Extreme motor sports face similar challenges, with popped tires escalating risks for drivers and passengers. In response, General Tire aims to introduce a groundbreaking solution: our revolutionary Airless Off-Roading tire technology

INSIGHT

Research reveals a staggering 220 million flat tires annually in the US, averaging seven per second nationwide. While many occur during typical highway commutes, off-roading enthusiasts also encounter tire-related issues due to rugged terrain and unpredictable conditions. Loss of tire pressure can lead to loss of control and traction, particularly in remote locations where jacking a vehicle safely becomes a daunting task.

SOLUTION

General Tire's Airless Off-Roading tire—a game-changer in the realm of motor sports. While numerous companies offer durable tires, none guarantee 100% durability. Our tire fills this void, providing unmatched reliability for off-roading adventures in the toughest terrains, from towering mountains to sprawling valleys.

Key Benefits

  • Prevents passengers from being left in dangerous situations.

  • Saves time from airing up and down.

  • Saves money, no extra equipment required beyond tires.

Scope of Work

  • Art Direction
  • Photoshop Manipulation
  • Video Footage Curation
  • Copywriting
  • Research
  • Strategy Development
  • Mockup Design
  • Print Production
  • Physical Building
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