Product Packaging

ANTHEIA

Herb Garden Collective

CHALLENGE

For young professionals seeking a break from desk life, cooking fresh meals has emerged as a popular hobby. However, the expense and short lifespan of store-bought fresh herbs pose a dilemma. Antheia aims to tackle this challenge by offering a monthly subscription service that provides subscribers with a different herb each month, along with the tools and instructions needed to cultivate a year-round herb garden.

INSIGHT

Fresh herbs elevate the quality and freshness of meals, but purchasing them from stores can be costly and unsustainable, with herbs often wilting within days. Antheia's research focuses on crafting comprehensive care guides, covering growing techniques, seasonal considerations, harvesting methods, and recipes to ensure subscribers can successfully cultivate and utilize their herb gardens.

SOLUTION

Antheia is a monthly subscription service that empowers subscribers to cultivate their own herb gardens at home. Each month, members receive a carefully curated herb, along with essential tools and detailed care instructions. By fostering knowledge and providing resources, Antheia enables individuals to enjoy fresh herbs year-round, enhancing their culinary experiences